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One of the biggest turning points in my life was when I made the decision to choose the right coach. As I write this, I’ve had four coaches come into my life, like little angels from heaven, and help me with various stumbling blocks in my life and in my business.  

So you’ve decided to hire a coach (yay, you!) and you have no idea who you should contact… I know the feeling, so here are a few tips to keep in mind when you’re looking for the right fit for you.

If you have no idea where you’d like to see growth, the chances are neither will your coach

1. You need to be clear in which areas you’d like to see change in your life and / or business. A lot of people make the mistake of hiring a coach thinking they’ll fix everything. When in fact, all you’re doing is wasting your time, your coach’s time, and your money. If you have no idea where you’d like to see growth, the chances are neither will your coach. I recommend spending some quiet time getting clear on your goals and visualising where you want to be in your business. Read my post on effective visualising.


2. Research, research, research! Speak to people in your communities, online or IRL (in real life) What presence does your prospective coach have online? Does their brand speak to you? Can you see yourself engaging and learning from them? Are your values aligned? You can tell a lot from someone’s Instagram feed, so do a little stalking! Maybe someone you know can also recommend a coach who’s helped them. Choosing a coach is almost like choosing a doctor, you’re paying them good money, and entrusting them with the well-being of your mind, your business, or whatever it is you’re needing help with. So make a careful choice.


3. Not every coach is an expert at everything, and there is no one-size-fits-all solution here. So if it’s Facebook ads you’re needing help with, hire a Facebook ads expert. If you’re looking for a life coach, hire a life coach. If you’re wanting to grow your online presence look for a coach who specialises in marketing, PRO or CRM, etc. This is why it’s so important to get clear on which areas of your business or life you’d like help with (see point 1.)


4. Try before you buy. Reputable coaches will set up a Skype or Zoom (or in-person) call with you first. Firstly, to see if they have the skill set to help you, and secondly to see if you two will be a good match. Make the most of this call. Have a list of questions ready so you can get a good feel if this is the right person for the job or not. Also, interview a few coaches and compare your notes so you can make an educated decision.


I hope these tips have made the first steps to choosing the right coach a little simpler for you. 

I also love hanging out on Instagram, so come and say ‘hi’ there!

Wishing you loads of success, love and light!

Hello! I'm Paula

I started 2 businesses while working full time with 4 teenagers at home.
If I can do it, you can too, and I'd love to work with you to bring the business you've been dreaming about to life.